Philosophy
Our Philosophy
Our Philosophy at Mitsubishi Electric Group contains:
a Purpose (our role in society); a Guiding Principle (our central belief); and Core Values (guidelines for our daily actions).
At Mitsubishi Elevator (Singapore), we bring this philosophy to life by delivering safe, reliable, and high-quality vertical transportation solutions that support Singapore’s built environment.
Purpose
We create new possibilities for a better tomorrow, with bold vision and boundless innovation.
Guiding Principle

Core Values
BE BOLD – Dare to think differently. Try new ideas quickly. Turn setbacks into assets.
CO-CREATE – Welcome debate. Pool our knowledge.
WITH INTEGRITY – Always act with integrity.
Ace Principles
Advancement
We firmly believe in the sustainable Advancement for our Mitsubishi brand – as a leading solution provider and providing for our employees’ personal growth.
Changes
We respond proactively to evolving market needs in the spirit of our “Changes for the Better” guiding principle, while maintaining safety as our highest priority.
Ethics
We uphold strong ethical standards and compliance as the foundation of our business, in accordance with the Three Principles of Mitsubishi group.
The Three Principles

Corporate Responsibility to Society "Shoki Hoko"
Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.
Integrity & Fairness "Shoji Komei"
Maintain transparency and openness, conducting business with integrity and fairness.
Global Understanding Through Business "Ritsugyo Boeki"
Expand business based on an all-encompassing global perspective.
